representing three of largest consumers with mainland China close behind. Instant coffee also took off in places where brewing technology, leisure time and money are scarce, and despite the propensity for some cultures to turn their nose up at instant coffee, you might be surprised to know roughly half the world drinks it according to a 2014 report by Euromonitor and The Washington Post, with Pacific Asia, Eastern Euripe, Mexico and the U.K. Read more: Best coffee accessories of 2019 Homeward-bound G.I.s brought their taste for the stuff back when the war was over, which was also the dawn of the convenience-food craze that grabbed hold of America and never let go. The relative luxury of being able to make coffee in the trenches caught on quick and many didn't even bother heating water. According to a high-ranking army official coffee was "as important as beef and bread" stating it "restored courage and strength and kept up morale" as reported by NPR. While the earliest recorded instant coffee was developed in New Zealand during the 1880s, the stuff really caught on during World Wars I and II when it was included in soldiers' rations for the first time. (Or hot milk, if you're feeling fancy.) What are these magical flavor crystals, however, and are they really any better than regular old bean-and-water brewing? Here's everything you need to know about instant coffee. Who doesn't want coffee in an instant, right? Well, there's more than one way to have coffee in a jiffy, but one of the easiest is literal "instant" or "soluble" coffee, which doesn't require any brewing at all, just a quick stir in hot water.
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